Friday, 19 April 2013

EVALUATION - 3. Who would be the audience for your media product?



The image above is my montage of images showing the contents of a manbag belonging to a typical target audience member, it includes: Gym shorts, Chewing gum, iPhone, Water, House keys, Wallet, Headphones, USB, Lip balm, Aftershave, iPod, Towel, Deodorant and a Gym vest.

My target audience member. "Justin
 Green is a student (aged 18) at Cambridge regional college currently in his last year studying sports fitness and is apart of the college football team. He aspires to one day have his own gym or become a fitness instructor. He has a great passion for sports and a great love for music and film. In his spare time he enjoys going to the gym, cinema, making and editing videos and taking a trip to HMV once in a while.  His favourite genres of music are R&B, hiphop and indie. Justin's favourite film genre is Action/Thriller and is a huge fan of James Bond, he is an owner of the complete collection up to date. He also enjoys the Fast and Furious saga and Die Hard. 

EVALUATION - 2. How does your media product represent particular socialgroups?

It was hard to find a perfect fit when casting for our main character, Owen Grey. Due to us having to film within school we needed someone who was also apart of our school, even better sixth form. With the students having different timetables to usand other commitments inside and outside of school it was difficult to find a suitable person, therefore Graham was the best person for the role. 
Graham: Screenshot taken from Loanshark.



Here are some images of actors taken from Action/Thrillers. We have; Roger Moore - James Bond, Tom Cruise - Mission Impossible and Channing Tatum - G.I Joe  . A stereotypical male lead in an action thriller would usually be a muscular, tall, dark and handsome man (alpha male if you like). As an Action/Thrillers target audience are males aged between 14-35 a muscular, tall, dark and handsome character would then attract the females, expanding on the audience.



Our film has a slight contrast compared to your typical Action/Thriller as we didn't want ours to be your typical Action/Thriller and predictable. Having our male lead that didn't have the stereotypical appearance allows the audience to be able to relate to the character. 


The only similarity these characters from James Bond, G.I Joe, Mission Impossible and Loanshark have is that they all have a goal and that is their mission for the entire film. Loansharks lead character consists of many differences, he is un-experienced and new to the lifestyle he is about to begin, he doesn't  have all the "fancy gear" and smart/techno suits. Owen Grey is your average family man that has to change to save the ones he loves and live up to the standards that other Action/Thriller characters have.  

Therefore my chosen character represents the average man (my target audience, aged 14-35) this is done purposly so that the audience can relate to the character, his lifestyle and his story, that way they don't just enjoy the action that takes place but they capture and take in the emotions too. 

EVALUATION - 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Here is a wordle I created showing a few of the conventions you are most likely to find when watching an Action/Thriller. 


Here are some examples of how my product uses some of these conventions compared to other film openings.


The image above is taken from the opening title sequence from Skyfall. This is a great example to show how Action/Thrillers include guns and weapons. My production also consists of this convention as it is a major part of mise-en-scene when it comes to action movies.The image below is taken from Loanshark, it is a shot which shows our use of props (the gun).



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Above is a screenshot taken from the opening of Quantum of Solace. A convention I found in many Action/Thrillers is that the titles are usually white (or another light colour) against a black blackground or moving image. The use of this gives a dark and tense atmosphere. We decided to use this convention however we developed it slighty and gave the text a metal look instead of a solid colour, representing technology, machinery and weapons. 


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This image shows how the convention of cars is used in an Action/Thriller taken from a James Bond film, Quantum of Solace. My production challenges this form as it does not contain any vehicles. Reasons for this is because Owen Grey is a average working man who cannot even afford to pay rent. As we wanted a realistic storyline and character, having fast cars wouldn't have worked as in real life Owen Grey's character wouldn't even own a "flash" car. 

Above: A Wide shot of Owen Greys house taken from Loanshark - No car/vehicle in sight. 
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Death is a convention found in Action/Thrillers. This screenshot above doesn't physcially show death but represents it in a creative way in the opening of Skyfall (Moving image of a grave yard).
Above are two screenshots taken from Loanshark. We decided to challenge the convention of death in a creative way just like Skyfall. We challeneged it by not physcially showing the death. The moving images consists of a shot with Owen Grey aiming the gun at his victims. As you hear the gunshot a jump cut is used to show a flashback shot from Owens life, of him and his wife. This represents Owens memory and the reasons why he kills the loansharks. 
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Another convention used in Action/Thriller films is the use of mystery. 
To the left is an image taken from the Skyfall opening title sequence. The image portrays mystery as only half the face is shown, making the audience question and wonder about this character and his mission. Our opening sequence does contain mystery but not within the character. We wanted our film to be a realistic Action/Thriller as you don't get many therefore we challeneged the convention. Owen Grey (the main character, shown in the image to the right) is your ordinary man therefore he doesn't have the mysterious trait of an action/thriller hero. 
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 The image above represents our character, Owen is realistic. The obvious conventions for a character in an Action/Thriller would to be either in a suit of some kind, whether it be a casual suit (James Bond), or a suit to portray a certain character (Thor - hammer, cape etc), which is shown in the images below. The reason for this is the same for many, we wanted our film to not be your typical Action/Thriller but to create a piece of realism which the target audience can relate to.