The internet is the media institution which would gain my product viewers. Websites such as Youtube, Blogger, Facebook and other online sites which allow an audience to view short films or video footage for free are the ones which are most likely to distribute my media product. Here is an example of a student film which has used these distributions (link below).
The Edge - AS Media Studies Opening Sequence
The producer "Rory Campbell" has his own youtube channel and goes by the name of "Toebex", his online identity. His youtube channel consists of homemade videos of his. On his channel he has uploaded his student film opening so that people can view it worldwide, to this date the video has 24,800 views.
The producer "Rory Campbell" has his own youtube channel and goes by the name of "Toebex", his online identity. His youtube channel consists of homemade videos of his. On his channel he has uploaded his student film opening so that people can view it worldwide, to this date the video has 24,800 views.
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| Youtube Channel. |
I also found that the producer has a twitter account. https://twitter.com/Toebex
In the bio a link to his Youtube channel is inserted. He has used Twitter to distribute his productions to a wider audience. His followers are able to see he has a Youtube channel of his own and can explore it from looking on Twitter.
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| Twitter Bio. |
This producer used Youtube and Twitter to distribute and get his productions out to an audience worldwide. The reasons why in which we chose this way of distributing our film is that our productions are very similar. They are both student films, with a very low budget, a low amount of facilities and is done by an independent, low budget production company (Three Lions Productions). Our film wouldn't make it into cinema screenings as we do not have the funds to advertise it and to publish it to an audience in that way, therefore the internet was the best way to distribute our film to an audience worldwide.
The ways in which I would attract/address my audience would be the use of Facebook status updates, that way my friends and family would be aware of my film, then I could organise shared screenings for my peers at school, family and others who are interested (posting the video on Facebook itself is also another option). I would also announce it on my Twitter account. I would post links in my tweets which would direct my audience to where they can view my production themseleves.
Overall the use of the internet, Youtube, Blogger, Twitter, Facebook and other internet uses are the perfect way to distribute my production worldwide when having a low budget. The majority of people on the internet, using those four social networking sites are in their teen years and up. As the target audience for my film is 14-35 distributing my production online is distributing my film directly to my target audience.
Overall the use of the internet, Youtube, Blogger, Twitter, Facebook and other internet uses are the perfect way to distribute my production worldwide when having a low budget. The majority of people on the internet, using those four social networking sites are in their teen years and up. As the target audience for my film is 14-35 distributing my production online is distributing my film directly to my target audience.
